BOLLYWOOD MOVIES IN THEATERS NOW PLAYING MOVIE
High budget film producers hire most of the theaters and run movie as long as they want.
Screens are limited and so theaters try to maximize their profits as much as possible by exhibiting popular films. Theater can’t afford to keep an unpopular movie that long since they have to make rooms for new films which will attract people.For instance, Dilwale Dulhania Le Jayenge holds the record for the longest-running film as it is still being shown in theaters, almost 20 years after its first release. Bollywood movie theaters tend to keep their popular movies showing in theaters for a very long time. This answer may differ in the USA as it differs worldwide. But if a film remains popular for a long time, the theater may hold onto it for an uncertain long time. If a movie is really unpopular, then it’ll get pull within two weeks or less.It’s pretty rare, though, for a movie to stay in first- or second-run theaters for more than six months total. They may also hit discount second-run theaters at this point, so the movie’s theatrical run may extend for a few more weeks, even if the film is already on home video. From a consumer point of view, most movies are out of first-run theaters within 90 days, at which point, they’ll be available to rent or buy for home viewing, either on a disc, video-on-demand, online digital purchase, or streaming subscription platforms.There is intense pressure from the studios to end the run after just three or four weeks. So, while there’s an incentive for theater owners to keep a film booked for a long time. It favors the studios early in the run but the theaters the longer the run lasts. Theater owners and movie studios split ticket revenue on a sliding scale. They are: It depends on how successful the film is.
There are some valid reasons for how long a movie stays in theaters.This is why you will see a movie pulled from the theater in just a week or two after its initial release. With the advent of the Internet, if a movie sucks the whole world will know it by the morning after opening night. So, the initial investment, in terms of distribution costs, might be greater than it was in the 70s.īut that cost won’t be so much for the prints as it is the added costs of advertising in so many markets at once. In addition, the prints are digital so they can simultaneously release in 4000 theaters for a lot less than it used to cost to open in 400 theaters in 1970. This run time is not fixed for all movies of all time. So, generally, it’s safe to say that a movie stays in the theater for about two weeks. Some films will run in at least 1,000 theaters for another week after that. On average, movies run for about four weeks in at least 2,000 theaters.
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